Job Summary
Develop, establish and maintain marketing strategies and tactics to meet organizational and customer specific objectives. Supervise general marketing activity as it pertains to channel management, marketing campaigns for current customers, potential customers, trade shows, collateral, PR events and other related marketing activities.

Responsibilities
1. Manage and coordinate all marketing, advertising and promotional material for new customer launch(s)/account(s) as well as maintain marketing activities post launch.
2. Analyze customer research, current market conditions and competitor information.
3. Develop and implement annual marketing plans and projects for new and existing products.
4. Develop and manage the brand, key messages, content and copy related to the brand.
5. Develop and manage all forms of required communications for the account.
6. Manage the productivity of the marketing plans and projects.
7. Manage all events and trade shows related to the brand.
8. Manage all web and social media activity and messages.
9. Monitor, review and report on all marketing activity and results.
10.Determine and manage the marketing budget. Deliver marketing activity within agreed budget.
11.Act as liaison to marketing/PR agencies.

Qualifications:
5-7 years of marketing/communications experience. Experience in brand management, service/product launches, trade show management, and marketing plan development.
Ability to work in team-oriented environment. Ability to work in matrix managed environment.
Proven written and verbal communication skills. Excellent organizational and planning skills.
Knowledge of Microsoft applications to include Excel, Word and PowerPoint. Proven analytical skills.