Job Summary

• Develop, establish and maintain marketing strategies and tactics to meet organizational and customer specific objectives.
• Supervise general marketing activity as it pertains to channel management, marketing campaigns for current customers, potential customers, trade shows, collateral, PR events and other related marketing activities.

Responsibilities

•  Manage and coordinate all marketing, advertising and promotional material for new customer launch(s)/account(s) as well as maintain marketing activities post launch.
• Analyze customer research, current market conditions and competitor information.
• Develop and implement annual marketing plans and projects for new and existing products.
• Develop and manage the brand, key messages, content and copy related to the brand.
• Develop and manage all forms of required communications for the account. 
•  Manage the productivity of the marketing plans and projects. 
•  Manage all events and trade shows related to the brand.
• Manage all web and social media activity and messages. 
•  Monitor, review and report on all marketing activity and results.
• Determine and manage the marketing budget. Deliver marketing activity within agreed budget.
• Act as liaison to marketing/PR agencies.

Qualifications:

• BA/BS degree in business or marketing-related degree or equivalent professional qualification. 5-7 years of marketing/communications experience.
• Experience in brand management, service/product launches, trade show management, and marketing plan development.
• Ability to work in team-oriented environment.
• Ability to work in matrix managed environment.
• Proven written and verbal communication skills.
• Excellent organizational and planning skills.
• Knowledge of Microsoft applications to include Excel, Word and PowerPoint. Proven analytical skills.